Top 5 News and Magazines Apps in Poland Q4 2021 Performance Analysis

In the fourth quarter of 2021, the performance of the top News and Magazines apps in Poland on a unified platform demonstrated diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower for the top five apps.

WYBORCZA: facts, news showed a steady increase in weekly revenue, peaking at around $6K in the final week of December. Weekly downloads also saw a significant rise, starting from 1.3K at the beginning of the quarter and reaching nearly 2.8K by the end. The number of weekly active users remained relatively stable, fluctuating between 43K and 49K throughout the quarter.

TOK FM experienced fluctuations in weekly revenue, ranging from approximately $2.6K to $3K. Downloads varied as well, with a notable spike to 1.8K in mid-October and ending the quarter at around 1.5K.

Newsweek Polska saw a mixed trend in weekly revenue, peaking at $1.6K in early December but dropping to $845 by the end of the month. Weekly downloads also fluctuated, with highs reaching 1.3K in early November and ending the quarter at 1.1K.

Medium maintained consistent weekly revenue throughout the quarter, with a peak of approximately $1.4K in the last week of December. Downloads increased steadily, starting from 471 and growing to 750 by the end of the quarter. Active users saw a gradual rise, ending the quarter with around 4.1K.

Polityka: Tygodnik News Audio had a varied revenue trend, peaking at approximately $1.2K in late November. Downloads showed a consistent upward trajectory, starting at 400 and reaching 834 by the end of December.

These insights provide a comprehensive overview of the performance trends for the top News and Magazines apps in Poland during Q4 2021. For more detailed insights, visit Sensor Tower.